Measuring Success & Failure of New TV Season | RBDR

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September 17, 2018. Today on RBDR:

Media research guru Bill Harvey makes note of the premiere of the 2018 television season this coming Friday because of the evolving research
techniques being tested and applied by the broadcast and cable networks. There used to be 25 new shows a year — Harvey claims there are over 450 these days.

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Online Shoppers Say Feedback Goes Unanswered | RBDR

June 14, 2017. Today on RBDR:

1) Qualtrics’ study says online shoppers believe their feedback doesn’t reach anyone who can bring about change.

2) A report from BellingCat.com explains who Russia attempted to influence the Dutch and French elections through phony polling. Find this original story by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

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Google Argument for Tracking: Advertisers Need It | RBDR

June 13, 2017. Today on RBDR:

1) Google wins acclaim for adding an ad blocker in its new browser, but is criticized for continued user tracking.
2) Facebook presents research proof that TV users in significant percentages (and numbers) turn their attention to Facebook whenever a commercial appears on a TV program.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

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The Explosive Cost Increase of Primetime TV Advertising | RBDR

November 30th, 2016. Today on RBDR:

1) What happened to the cost of prime-time TV advertising in the past four years? TubeMogul reveals how much more expensive it has become during that time.

2) An Israeli startup may be something of a Holy Grail for online shoppers who tend to leave an e-shop to find reliable and relevant product reviews on social media – and thereby become disconnected from their buying intention.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Decision scientists: overpaid? Tweets for TV correlate to watch behavior. (RBDR 07.06.2016)

Today on RBDR:

1) Barclays Head of Advanced Analytics Harry Powell bogs about British CEOs’ dislike of how much decision scientists in their companies are being paid…but Howell says there is no sign that this trend is going to change.

2) A study claims that increases in certain emotions expressed in Twitter tweets about TV programs correlates to predictability of viewing in comedy, drama and romantic series.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry W. Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.

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