Algorithms Are Leading to Social Media’s Bleak Future / RBDR

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February 19, 2020

Today on RBDR: Only the best-informed professional marketers and market researchers understand the full nature of algorithms. MediaPost’s Elizabeth Koenig explains algorithms’ sometimes unconsidered biases, and the fact that there are prescriptions.

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Kantar’s Future Could Be Up In The Air Again in 2023 / RBDR

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October 21, 2019

Today on RBDR: You and the rest of the research world may have thought Bain Capital’s acquisition of 60% of Kantar was the end of the drama around the sale of one of the world’s biggest and most important research organizations. However, for a minimum of three years, executives at Kantar will go about their jobs not knowing who its owners may be in 2023.

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Why Spend on Micro-Influencers without ROI? | RBDR

September 20, 2017. Today on RBDR:

1) Influencer marketing needs concentration on return on investment, not vanity metrics.

2) Viewability is a classic online advertising metric, but one that means much less than user engagement.

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Facebook: No Info Exceptions for Political Ads | RBDR

June 29, 2017. Today on RBDR:

1) Google’s ad blocker in its new browser due out next year may not be all it is cracked up to be because Google Chrome takes care of most of those limiters.

2) Despite the interests of political scientists, Facebook, which guarantees advertisers that their campaign data will not be disclosed, is not going to make an information exception for its political advertising.

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Jeff Bezos Advises Launching Marketing Fast | RBDR

June 5, 2017. Today on RBDR:

1) Expert advice about launching marketing initiatives from Jeff Bezos and Scott Gillum makes the point that kicking off the campaign with 70% of the information and insights believed necessary makes more economic sense than moving too slowly.

2) Nester’s seven-year media study shows the ROI for television advertising consistently outperforms digital advertising, print or radio.

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