Bob Lederer RFL Communications, Inc.

Those Oceans Of Data? Companies Find Ways to Abuse It / RBDR

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November 3, 2021

Today on RBDR: The oceans of data available for corporate use has grown substantially with the addition of personal data, largely collected via social media. Forty-five privacy advocating groups urged the FTC to stop corporate misuse of personal data used to discriminate against minority groups.

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Bob Lederer RFL Communications, Inc.

Algorithms Are Leading to Social Media’s Bleak Future / RBDR

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February 19, 2020

Today on RBDR: Only the best-informed professional marketers and market researchers understand the full nature of algorithms. MediaPost’s Elizabeth Koenig explains algorithms’ sometimes unconsidered biases, and the fact that there are prescriptions.

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Bob Lederer RFL Communications, Inc.

Kantar’s Future Could Be Up In The Air Again in 2023 / RBDR

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October 21, 2019

Today on RBDR: You and the rest of the research world may have thought Bain Capital’s acquisition of 60% of Kantar was the end of the drama around the sale of one of the world’s biggest and most important research organizations. However, for a minimum of three years, executives at Kantar will go about their jobs not knowing who its owners may be in 2023.

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Bob Lederer RBDR

Why Spend on Micro-Influencers without ROI? | RBDR

September 20, 2017. Today on RBDR:

1) Influencer marketing needs concentration on return on investment, not vanity metrics.

2) Viewability is a classic online advertising metric, but one that means much less than user engagement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Facebook: No Info Exceptions for Political Ads | RBDR

June 29, 2017. Today on RBDR:

1) Google’s ad blocker in its new browser due out next year may not be all it is cracked up to be because Google Chrome takes care of most of those limiters.

2) Despite the interests of political scientists, Facebook, which guarantees advertisers that their campaign data will not be disclosed, is not going to make an information exception for its political advertising.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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