Bob Lederer RFL Communications, Inc.

Rumors of Death of In-Person MR Are Greatly Exaggerated / RBDR

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August 3, 2020

Today on RBDR: Online research has become so dominant during the Coronavirus that opinions have steadily grown that in-person qualitative may be on its last legs. L&E Research President Brett Watkins won’t bend on his belief that in-person research is not going anywhere. (Our apologies for audio/video of Bob’s remarks not being in synch)

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Bob Lederer RBDR

“Swarm Intelligence” crash course. Twitter can’t predict elections. (RBDR 02.18.2016)

Today on RBDR:

1) We didn’t know what Swarm Intelligence is, so we assume you don’t either. RBDR has a crash course, and you can find a link to this story here.

2) At first glance, Twitter appeared to be a better predictor of the German 2013 Federal Election than traditional polling. Upon further review, that is not the case.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it here.

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Bob Lederer RBDR

4 top criteria for B2B satisfaction surveys. Clay Dethloff on NPD process. (RBDR 02.17.2016)

Today on RBDR:

1) You will be surprised at the four top criteria required in a Business-to-Business customer satisfaction survey.

2) New product and service research is probably more important than ever, but doing such work correctly leaves the process open to a company’s expertise. “Imaginator,” from Decision Analyst, has been winning companies over for quite some time.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Find it here.

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Bob Lederer RBDR

Data careers: good or bad? Low phone responses not major polling error source. (RBDR 02.16.2016)

Today on RBDR:

1) A top executive recruiter questions whether it is a good idea for parents and their children to alter their career course and target analytics and data science.

2) The Huffington Post claims that plummeting telephone response cooperation is not a major cause of polling errors.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it here.

There is no need to search for today’s RBDR video. Subscribe (it’s FREE) to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

TV loses dominance with consumers. Ad optimizing may undercut reach. (RBDR 02.15.2016)

Today on RBDR:

1) An IAB study in the United Kingdom states that the TV is no longer consumers’ dominant screen.

2) Ad campaign viewability is not as simple as current vendor providers may think. A Quantcast study claims that following current methods to optimize an ad’s online viewability may actually undercut the success of the campaign.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it by clicking here.

There is no need to search for today’s RBDR video. Subscribe (it’s FREE) to receive a personal email as soon as the new RBDR is uploaded. Subscribe by clicking here.