Bob Lederer RBDR

Research Faces The 4th Industrial Revolution | RBDR

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August 21, 2018. Today on RBDR:

We are in the midst of the “Fourth Industrial Revolution,” an era marked by dynamic technological change and a rollout at incredible speed. Strategic performance consultant Bernard Marr spells out some of the most important changes that are increasingly impacting businesses and individuals.

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Bob Lederer RBDR

Nielsen launches SM/TV service. CMO considerations in the digital marketing age. (RBDR 08.11.2016)

Today on RBDR:

1) Nielsen launches a social media/TV service that provides Twitter AND Facebook data.

2) New considerations for CMOs as the digital marketing age continues to evolve and promise corporate and brand-building capabilities.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Bob Lederer RBDR

TV loses dominance with consumers. Ad optimizing may undercut reach. (RBDR 02.15.2016)

Today on RBDR:

1) An IAB study in the United Kingdom states that the TV is no longer consumers’ dominant screen.

2) Ad campaign viewability is not as simple as current vendor providers may think. A Quantcast study claims that following current methods to optimize an ad’s online viewability may actually undercut the success of the campaign.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it by clicking here.

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Bob Lederer RBDR

How close should researchers get? Apple enters VR. IAB tries unifying. (RBDR 02.02.2016)

Today on RBDR:

1) Sneak peek at a NewMR presentation from Edward Appleton and Aastha Tiku later this week about how close a researchers can/should get to their subject for the best results. Find a link to this study here.

2) Apple joins the expanding field of technical businesses who are in on the Virtual Reality and Augmented Reality field.

3) The Interactive Advertising Bureau releases “Data Segments and Techniques Lexicon,” hoping to get everyone in the data field on the same page.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RBDR

Smartphones as monitoring tools. Class action research suit. IoT and data leaks. (RBDR 01.25.2016)

Today on RBDR:

1) We touch on the growing, remarkable, and important value of smartphones as a monitoring tool.

2) Global Marketing Research Services of Melbourne, FL is the target of a class action lawsuit by plaintiffs in 48 states.

3) Internet of Things devices are under attack for their data leakage. Read the story here.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find that link here.

There’s no need to search for today’s RBDR video. Subscribe for FREE to receive a personal email as soon as the new RBDR is uploaded. Click here.