Better Data Options for Freer Spending Marketers | RBDR

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March 14, 2019

Today on RBDR: As 78% of marketers tell the Interactive Advertising Bureau and Winterberry Group of their intention to spend more on data in 2019, major marketers have more and better data options to choose from, notably expanded market-by-market radio listenership and automated coding delivering greater speed, higher accuracy and more in-depth TV research.

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Best Practices in decision-making. IAB proposes engagement with ad blockers. (RBDR 03.09.2016)

Today on RBDR:

1) How important are Best Practices in decision-making? Data from a study shows 90% of managers who rely on best practices meet expectations – but only 2% of companies rely on them. Read the story by clicking here.

2) The Interactive Advertising Bureau pitches its new White Paper to help publishers engage with consumers who have installed ad-blocking software and explain the value exchange that can turn around their hostility to ads.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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TV loses dominance with consumers. Ad optimizing may undercut reach. (RBDR 02.15.2016)

Today on RBDR:

1) An IAB study in the United Kingdom states that the TV is no longer consumers’ dominant screen.

2) Ad campaign viewability is not as simple as current vendor providers may think. A Quantcast study claims that following current methods to optimize an ad’s online viewability may actually undercut the success of the campaign.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it by clicking here.

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U.S. Media MR weak from lack of accreditation. What IBM Watson must do. (RBDR 2.09.2016)

Today on RBDR:

1) The U.S. media research measurement landscape is in shambles, according to expert Tony Jarvis, because its providers are unable to earn nationwide accreditation for their properties.

2) What IBM needs to do — in five steps — to build the prominence and dominance in artificial intelligence that it seeks through IBM Watson and cloud computing.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more info, visit their website.

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How close should researchers get? Apple enters VR. IAB tries unifying. (RBDR 02.02.2016)

Today on RBDR:

1) Sneak peek at a NewMR presentation from Edward Appleton and Aastha Tiku later this week about how close a researchers can/should get to their subject for the best results. Find a link to this study here.

2) Apple joins the expanding field of technical businesses who are in on the Virtual Reality and Augmented Reality field.

3) The Interactive Advertising Bureau releases “Data Segments and Techniques Lexicon,” hoping to get everyone in the data field on the same page.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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