Ad-blocking prevalence & cost. How IoT is fitting in already. (RBDR 8 12 2015)

Today on RBDR: 1) How costly is ad-blocking software to the marketing industry AND how prevalent is ad blocking. Some answers from PageFair and Adobe research. 2) Another growing data area is that emanating from the Internet of Things. There are indications of what IoT is already being used for in its very early days. 3) There are revealing statistics from the Institute of Practitioners in Advertising Touchpoints about the intense use of young people with their mobile phones. 4) 35-year market research veteran Michael A. Heft died at age 71.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit:

http://www.PrecisionOpinion.com/TCPA-Compliance/

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