Bob Lederer RBDR

C-suite difficulty in personalizing marketing. Vegas MR firm wins data lawsuit. (RBDR 04.07.2016)

Today on RBDR:

1) There is some consensus about the difficulty consumer companies have when they say they want to personalize their marketing. It is possible, but not without significant changes in corporate culture and implementation of technology.

2) Research agencies are probably pretty comfortable when they begin a research project, with people, processes and institutions in place, but what happens if there is a deliberate data collection breach? A Las Vegas MR agency sued and won a judgement against a local data collector for 2015 falsification of data and related damages.

  • (Our thanks to Kelley Styring for bringing this story to the attention of RBDR.)

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Read it at this link.

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Bob Lederer RBDR

Ad-blocking prevalence & cost. How IoT is fitting in already. (RBDR 8 12 2015)

Today on RBDR: 1) How costly is ad-blocking software to the marketing industry AND how prevalent is ad blocking. Some answers from PageFair and Adobe research. 2) Another growing data area is that emanating from the Internet of Things. There are indications of what IoT is already being used for in its very early days. 3) There are revealing statistics from the Institute of Practitioners in Advertising Touchpoints about the intense use of young people with their mobile phones. 4) 35-year market research veteran Michael A. Heft died at age 71.

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To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit:

http://www.PrecisionOpinion.com/TCPA-Compliance/

Bob Lederer RBDR

Fewer ad blockers on cell phones, tablets. Cookies grossly mislead reach, frequency (RBDR 8.10.2015)

Today on RBDR: 1) Many consumers have decided to place ad-blockers on their computers, both at home and for business. But the same is far from the case on those same consumers’ mobile phones and tablets, which make mobile advertising that much more attractive for marketers. 2) According to a Facebook-owned measurement service, marketers who are still reliant on cookies face two gross and different inaccuracies with reach and frequency. 3) Qualtrics introduces the kind of research incentive that may be particularly appealing to millennials.

RBDR is sponsored by Precision Opinion, 100% compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit:

http://www.PrecisionOpinion.com/TCPA-Compliance/