C-suite difficulty in personalizing marketing. Vegas MR firm wins data lawsuit. (RBDR 04.07.2016)

Today on RBDR:

1) There is some consensus about the difficulty consumer companies have when they say they want to personalize their marketing. It is possible, but not without significant changes in corporate culture and implementation of technology.

2) Research agencies are probably pretty comfortable when they begin a research project, with people, processes and institutions in place, but what happens if there is a deliberate data collection breach? A Las Vegas MR agency sued and won a judgement against a local data collector for 2015 falsification of data and related damages.

  • (Our thanks to Kelley Styring for bringing this story to the attention of RBDR.)

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Read it at this link.

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