Clients & Data Quality: To Pay Or Not to Pay / RBDR

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July 1, 2021

Today on RBDR: DM2 founder & CEO Chuck Miller explains to RBDR the push-and-pull on sample pricing and the willingness of client researchers to cover improved, verified research project data quality costs.

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Layered Data Quality Steps Boost Data Quality / RBDR

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June 24, 2021

Today on RBDR: The research industry’s quest for reliable data quality is never ending. No solution has been proposed or approved across the board, however a new layered concept was introduced in a white paper from Rep Data, Research Defender and DM2. (Link to the white paper: http://repdatallc.com/s/Data-Collection-Techniques-for-Quality-Outcomes-r83y.pdf)

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Obvious, Fixable Data Quality Issues / RBDR

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December 17, 2020

Today on RBDR: In the final RBDR for 2020, we return to detail about data quality because no matter the environment facing research, there can be no scrimping on data quality. (Link to Grey Matter Research & Harmon Research study: https://greymatterresearch.com/still-more-dirty-little-secrets-of-online-panels/)

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This Research Client Is Serious About Data Quality / RBDR

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October 20, 2020

Today on RBDR: Ferrero North America Vice President of Consumer and Shopper Understanding Charles Guilbeau discusses client responsibility in demanding industry-wide data quality

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Corporations’ Bad Data Quality – Few Promising Signs / RBDR

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February 13, 2019.

Today on RBDR: Corporate data quality is discouragingly bad, according to Gartner Analysts Melody Chien and Saul Judah. They explain serious problems, recommend four courses of action and warn that 80% of businesses will not have the data quality they need in 2020.

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