Ad-blocking prevalence & cost. How IoT is fitting in already. (RBDR 8 12 2015)

Today on RBDR: 1) How costly is ad-blocking software to the marketing industry AND how prevalent is ad blocking. Some answers from PageFair and Adobe research. 2) Another growing data area is that emanating from the Internet of Things. There are indications of what IoT is already being used for in its very early days. 3) There are revealing statistics from the Institute of Practitioners in Advertising Touchpoints about the intense use of young people with their mobile phones. 4) 35-year market research veteran Michael A. Heft died at age 71.

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Instagram’s amazing engagement going away; static ads best flashy ads (RBDR–5/6/2014)

Tuesday May 6 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Forrester Research says its study shows Instagram’s amazing user engagement, but states that is about to be watered down based on what it has been told about Facebook plans. 2) Can you believe that static advertising outperforms flashy, animated advertising? See and hear what Sticky discovered on behalf of Adblock Plus that led to this conclusion.