Bob Lederer RFL Communications, Inc.

Qualtrics Probes MR Pros For Feelings, Fears Re AI / RBDR

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January 23, 2020

Today on RBDR: Qualtrics surveyed 250 professional market researchers for their attitudes, impressions, expectations and personal plans about AI as artificial intelligence spreads into companies and begins to impact market research. (Paste this link to this study in your browser: https://files.constantcontact.com/ce4b6644201/e4fe3824-760c-4f66-b094-928896a91eb8.pdf)

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Chris Clow RBDR

Report Confirms Huge Demand for Data Scientists | RBDR

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October 22, 2018. Today on RBDR:

The World Economic Forum “Future of Jobs” report emphasizes the huge short-term need for data scientist skills. It’s not a new revelation but does dredge up the issue of what the research industry is doing to help businesses meet those employment demands.

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Bob Lederer RBDR

Research Faces The 4th Industrial Revolution | RBDR

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August 21, 2018. Today on RBDR:

We are in the midst of the “Fourth Industrial Revolution,” an era marked by dynamic technological change and a rollout at incredible speed. Strategic performance consultant Bernard Marr spells out some of the most important changes that are increasingly impacting businesses and individuals.

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Bob Lederer RBDR

Nielsen Sells MR Assets, Harris Poll to Stagwell Group | RBDR

January 25th, 2017. Today on RBDR:

1) Nielsen sells certain custom research assets and the Harris Poll to Stagwell Group.

2) Several unique research insights from Boston Consulting Group’s Nadia Morozova from her attendance at the Market Research in the Mobile World conference in London.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

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Bob Lederer RBDR

Nielsen launches SM/TV service. CMO considerations in the digital marketing age. (RBDR 08.11.2016)

Today on RBDR:

1) Nielsen launches a social media/TV service that provides Twitter AND Facebook data.

2) New considerations for CMOs as the digital marketing age continues to evolve and promise corporate and brand-building capabilities.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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