Today on RBDR: 1) Millward Brown’s study shows marketers realize the importance of understanding customer psychology, but uncertainty whether they are using the correct research methods to reach consumers. 2) A Simply Measured project shows companies’ uncertainty about where to position their social media department, how big the department should be and its structure. 3) PepsiCo CEO Indra Nooyi told Wall Street analysts how innovation has been revamped in the last eight years to the benefit of PepsiCo brands.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

Check out, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)

We want to hear from you

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.