Bob Lederer RFL Communications, Inc.

Three Noteworthy Research News Items / RBDR

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October 13, 2021

Today on RBDR: A selection of brief, high-impact research news notes: 1) Facebook blames researchers for its negative press; 2) PepsiCo credits insights for top-line growth; and 3) New smart glasses can access streaming and mobile games.

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Bob Lederer RFL Communications, Inc.

The Time Has Come For “Insights Optimization” / RBDR

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July 20, 2021

Today on RBDR: Data science expert Bill Schmarzo originated the phrase, data optimization in 2013. But technology and times have changed the research industry and Schmarzo decrees it’s time for the phrase to evolve into “Insights Optimization.” (Link to Schmarzo’s blog with Insights Optimization details: https://www.datasciencecentral.com/profiles/blogs/it-s-insights-monetization-not-data-monetization)

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Bob Lederer RFL Communications, Inc.

PepsiCo CMO’s Advice for Insights Departments / RBDR

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June 23, 2021

Today on RBDR: PepsiCo tips to become a better insights partner, from its Chief Marketing Officer Jennifer Saenz, came in the form of five recommendations.

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Bob Lederer RFL Communications, Inc.

MRS – Kantar “Intelligence Capital” Study | RBDR

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March 26, 2019

Today on RBDR: The MRS/Kantar study, “The Responsive Business: Creating Growth and Value Through Intelligence Capital,” has international repercussions. It explains in exquisite detail “Intelligence Capital” with a handful of helpful corporate case histories of businesses which have successfully pursued this course. (Link to report: https://www.mrs.org.uk/campaign/video/the-responsive-business?MKTG=IC2019)

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Bob Lederer RBDR

How to Evaluate Best-Performing Super Bowl Ads | RBDR

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March 13, 2019

Today on RBDR: Determining the winners and losers among this year’s Super Bowl advertisers depends on what the companies care about and measure–and those elements can and do vary by brand and category.

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