MRS – Kantar “Intelligence Capital” Study | RBDR

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March 26, 2019

Today on RBDR: The MRS/Kantar study, “The Responsive Business: Creating Growth and Value Through Intelligence Capital,” has international repercussions. It explains in exquisite detail “Intelligence Capital” with a handful of helpful corporate case histories of businesses which have successfully pursued this course. (Link to report: https://www.mrs.org.uk/campaign/video/the-responsive-business?MKTG=IC2019)

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How to Evaluate Best-Performing Super Bowl Ads | RBDR

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March 13, 2019

Today on RBDR: Determining the winners and losers among this year’s Super Bowl advertisers depends on what the companies care about and measure–and those elements can and do vary by brand and category.

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PepsiCo Bets on “Augmented Intelligence” / RBDR

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January 28, 2019

Today on RBDR: Today on RBDR: PepsiCo is committed to its use of Zappi’s “Ada augmented intelligence” platform, a combination of artificial intelligence machine learning and algorithms, buttressed by human intelligence.

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Great Client Research Department Ideas | RBDR

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January 24, 2018. Today on RBDR:

A nice summary of leading ideas used by 10 client research executives has been prepared by Ray Poynter with support from Vision Critical.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Pepsi urges ad-makers to upgrade insights. CATI provider advocates phone surveys. (RBDR 07.13.2016)

Today on RBDR: 1) PepsiCo Beverages President Brad Jakeman tells advertisers their assistance needs more timeliness, quality and upgraded insights. (Attention researchers: this is, very much, an opportunity to shine.) 2) A UK CATI provider, McCallum Layton’s Dale Henry, makes the case for more telephone surveys instead of online quantitative surveys.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website by clicking here.

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