Job Loss Fears Blocking Media Research innovation / RBDR

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June 3, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies sees
a problem brewing among media researchers, who are reacting to their fears of job loss by minimizing all risks, including any serious consideration of worthwhile innovation.

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Bezos’ Obsessions Explain Amazon’s MR Reliance / RBDR

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April 30, 2019

Today on RBDR: A close look at Amazon founder and CEO Jeff Bezos clearly shows that Amazon is very reliant on traditional and current forms of research. The reason: understanding customers and responding to their needs is all important to Bezos.

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Bezos Statements Show Amazon’s MR Concentration/ RBDR

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April 17, 2019

Today on RBDR: A closer look at Amazon founder and CEO Jeff Bezos shows indications that when it comes to research–traditional and current forms–he is very reliant on it to understand customers and respond to their needs (which to Bezos is all important).

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PERILS at the Back End of Innovation | RBDR

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January 14, 2019

Today on RBDR: Southern Growth Studio Managing Partner Michael Graber dispenses great advice about some not-always apparent perils of innovation, why they occur and what to do about them.

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ATTN Clients: Ask Engineers to Contribute to Innovation | RBDR

November 13, 2017. Today on RBDR:

Communication innovation remains a giant problem for marketers as they attempt to reach changing consumers. Simulmedia founder Dave Morgan shared his very positive experiences with innovation, which he says have been most effectively driven in his company by engineers.

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