Bob Lederer RBDR

Social Media Pushing for Shift to Sales Metrics | RBDR

October 18, 2017. Today on RBDR:

Facebook COO Sheryl Sandberg tells Wall Street analysts that the company is trying to move client measurement metrics away from “proxy metrics” and towards “sales metrics.” We detail the real challenges Facebook and its peers face if they want to successfully implement that change.

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Bob Lederer RBDR

MR specialties found wanting. PepsiCo innovation rebound. (RBDR 7.15.2015)

Today on RBDR: 1) Millward Brown’s study shows marketers realize the importance of understanding customer psychology, but uncertainty whether they are using the correct research methods to reach consumers. 2) A Simply Measured project shows companies’ uncertainty about where to position their social media department, how big the department should be and its structure. 3) PepsiCo CEO Indra Nooyi told Wall Street analysts how innovation has been revamped in the last eight years to the benefit of PepsiCo brands.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

Check out LRWOnline.com, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)