Mkters drift to 1st party data. Enhancing female empowerment. (RBDR 7.16.2015)

Today on RBDR: 1) Study reports that the most successful data-driven marketers are increasingly relying on first party data. [Link to story: http://prwire.com.au/pr/52534/study-finds-marketers-with-the-most-profitable-data-driven-campaigns-embrace-first-party-data-as-their-top-choice%5D 2) Professor Andrea Lodi is coming to École Polytechnique de Montréal and receiving $22 million to invest over the next decade to solve Big Data and converting it into knowledge for organizations, companies and people. 3) Ipsos OTX CEO Shelley Zalis launches TFQ Ventures to expand women’s empowerment in their professional careers.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

Check out LRWOnline.com, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)

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