Influencer Marketing Woes Are Multiplying / RBDR

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January 8, 2019

Today on RBDR: Last month, RBDR reported some of the problems that Influencer Marketing has begun to face. Today, eConsultancy’s Patricio Robles offers additional issues that raise new questions about Influencer Marketing.

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Mkters drift to 1st party data. Enhancing female empowerment. (RBDR 7.16.2015)

Today on RBDR: 1) Study reports that the most successful data-driven marketers are increasingly relying on first party data. [Link to story: 2) Professor Andrea Lodi is coming to École Polytechnique de Montréal and receiving $22 million to invest over the next decade to solve Big Data and converting it into knowledge for organizations, companies and people. 3) Ipsos OTX CEO Shelley Zalis launches TFQ Ventures to expand women’s empowerment in their professional careers.

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Inside Research folds. ESOMAR: MR sales up 2.8%. Cos need Chief Mktg Technologist (RBDR 9/10/2014)

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Today on RBDR: 1) Inside Research Editor Larry Gold has announced that the September 2014 issue, mailed Friday September 5, is the publication’s last. 2) ESOMAR releases its 2013 global MR revenue report. 3) Businesses are looking for and hiring marketers with IT understanding to fill the Chief Marketing Technologist role. 4) Another career market researcher is seeking to become Mayor in his town, Larry King Solomon in Union, OH.

How General Mills successfully changed the name of its MR dept (RBDR 8/26/2014)

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Today on RBDR: 1) ARF President Gayle Fuguitt shares her experiences while with General Mills in changing the name of a MR department and suggests there may be some merit to the idea of “Decision Insights.” 2) A couple of analytics news items point to the need for more skilled analytics personnel.

“Real-Time Marketing Report”; MR Analyst “hot”; Emotient tie to Google Glass (RBDR–3/13/2014)

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Today: 1) Monetate and eConsultancy have produced “Real-Time Marketing Report” to define the subject and provide numerous ideas about implementation and its value. We recommend that you download this report. Here is the link:    2) Research Analyst remains one of the best, fastest growing job opportunities, both in the U.S. and worldwide. 3) SDL reveals results of its Super Bowl 2014 commercials analysis. Esurance

had the top viewer engagement during the game, but spots for Budweiser, Cheerios and Coca-Cola had lasting impressions. 4) Emotient launches new “glassware” that uses Google Glass to measure emotions.