Procter and Gamble’s “Constructive Disruption” is Changing MR / RBDR

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January 13, 2020

Today on RBDR: A handful of Procter & Gamble executives, including Chief Brand Officer Marc Pritchard, elaborated at the Consumer Electronics Show in Las Vegas about “constructive disruption” in its marketing, sales and research.

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Research Highlights of the Consumer Electronics Show / RBDR

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January 22, 2019

Today on RBDR: The VP of the Consumer Technology Association, Steve Koenig, spent his entire week at the annual giant Consumer Electronics Show dispensing insights collected by his research department about important trends.

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Nielsen pushes new TV/digital measurement. Pharma companies’ high ad spending means low drug development. (RBDR 01.12.2016)

Today on RBDR:

1) At the 2016 Consumer Electronics Show, Nielsen pushed the need for a new, common viewing measurement for TV and digital devices.

2) A University of North Carolina Charlotte study shows pharmaceutical companies that spend the most on advertising also spend the least on new drug development. This is likely bad news for the image of the pharmaceutical industry.

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Mkters drift to 1st party data. Enhancing female empowerment. (RBDR 7.16.2015)

Today on RBDR: 1) Study reports that the most successful data-driven marketers are increasingly relying on first party data. [Link to story: http://prwire.com.au/pr/52534/study-finds-marketers-with-the-most-profitable-data-driven-campaigns-embrace-first-party-data-as-their-top-choice%5D 2) Professor Andrea Lodi is coming to École Polytechnique de Montréal and receiving $22 million to invest over the next decade to solve Big Data and converting it into knowledge for organizations, companies and people. 3) Ipsos OTX CEO Shelley Zalis launches TFQ Ventures to expand women’s empowerment in their professional careers.

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