Today on RBDR: 1) Datamentors’ Larisa Bedgood blogged about how to make marketing and data work towards better ROI. Yet, average ROI for data-driven marketing is already 224%. 2) Copernicus Marketing COO Eric Paquette provides some detail about four key elements in Big Data that can create the powerful single view of customers that every marketers seek.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.


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