How mktg + data boost ROI. Big Data’s single customer view (RBDR 7.20.2015)

Today on RBDR: 1) Datamentors’ Larisa Bedgood blogged about how to make marketing and data work towards better ROI. Yet, average ROI for data-driven marketing is already 224%. 2) Copernicus Marketing COO Eric Paquette provides some detail about four key elements in Big Data that can create the powerful single view of customers that every marketers seek.

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