Behavioral Science Battles The Coronavirus / RBDR

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September 15, 2020

Today on RBDR: New York University Abu Dhabi Assistant Professor of Psychology Jocelyn Bélanger described his gungho participation in setting up a global behavioral science-based survey to help understand why some people follow the rules established to avoid being hit with Covid-19.

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MR specialties found wanting. PepsiCo innovation rebound. (RBDR 7.15.2015)

Today on RBDR: 1) Millward Brown’s study shows marketers realize the importance of understanding customer psychology, but uncertainty whether they are using the correct research methods to reach consumers. 2) A Simply Measured project shows companies’ uncertainty about where to position their social media department, how big the department should be and its structure. 3) PepsiCo CEO Indra Nooyi told Wall Street analysts how innovation has been revamped in the last eight years to the benefit of PepsiCo brands.

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Check out LRWOnline.com, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)