Kantar 1st-Half 2017 Sales Under Water | RBDR

August 28, 2017. Today on RBDR:

1) WPP reports that Kantar’s Q2 revenues fell 4.6% – a worrisome, frightening, potential portent of bad things ahead for the whole industry.

2) The U.S. Supreme Court agrees to hear Carpenter V. United States, which could resolve whether cell phone location data is privacy protected.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

MR specialties found wanting. PepsiCo innovation rebound. (RBDR 7.15.2015)

Today on RBDR: 1) Millward Brown’s study shows marketers realize the importance of understanding customer psychology, but uncertainty whether they are using the correct research methods to reach consumers. 2) A Simply Measured project shows companies’ uncertainty about where to position their social media department, how big the department should be and its structure. 3) PepsiCo CEO Indra Nooyi told Wall Street analysts how innovation has been revamped in the last eight years to the benefit of PepsiCo brands.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

Check out LRWOnline.com, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)

Nielsen’s quest for Twitter link continues. Out of Stocks doomed Target. (RBDR 1.20 .2015)

Why spend your time “searching” for today’s RBDR video? Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) Nielsen continues it quest to show the link between TV and Twitter. 2) Target’s decision to leave the Canadian market is based on its expectations of endless losses, but one of its most basic problems has been an inability to stem Out-of-Stock situations that have turned off consumers and driven them to other retail stores. 3) Millward Brown projects its high expectations, in 3 steps, for programmatic advertising.

Young people say brands are essential. Best Big Data use is small data (RBDR 9.30.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals. Their forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. The company’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT.

Register for the webinar at: http://www.4igrowth.com

Today on RBR: 1) New Havas Worldwide research, published in its latest Prosumer Report, shows young people feel strongly about brands being an important part of their lives.
2) Actuate Corp. VP of Product Marketing & Innovation Allan Bonde makes the case that Big Data is best put to use by breaking it into small data that drives consumer apps.

ELLO challenges all social nets. WOMMA’s value of conversation study (RBDR 9.29.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals, with a forward-looking growth and foresight analytics-driven approach that
• uncovers future growth opportunities,
• sizes future demand,
• develops successful growth strategies and
• identifies new innovations to succeed in tomorrow’s marketplace.

4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT. To register for the webinar, please visit: http://www.4igrowth.com

Today on RBR: 1) The new social network, Ello, takes on all established sites by talking up its advertising-free state. 2) WOMMA, the Word of Mouth Marketing Association, will release an important study this November that it says determines the value of a consumer conversation. 3) UK’s Information Commissioner’s Office says that app developers are asking users for too much personal information.