Nielsen’s quest for Twitter link continues. Out of Stocks doomed Target. (RBDR 1.20 .2015)

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Today on RBDR: 1) Nielsen continues it quest to show the link between TV and Twitter. 2) Target’s decision to leave the Canadian market is based on its expectations of endless losses, but one of its most basic problems has been an inability to stem Out-of-Stock situations that have turned off consumers and driven them to other retail stores. 3) Millward Brown projects its high expectations, in 3 steps, for programmatic advertising.

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