Facebook algorithm. CPGs queasy about their data/analytics. Introducing RELEVENTS. (RBDR 1.21.2015)

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Today on RBDR: 1) A joint University of Cambridge & Stanford University Facebook study has led to an algorithm that helps collect the personality traits of the social media’s users. 2) CPG companies are dedicated to the use of digital technology to improve their internal integration across the most important functions, however they have reservations about ho well it will go due to perceived unreliability of their internal data and analytics. 3) The inside scoop on the new Relevents organization and its radical new ideas about the shape, character, format and goals of research “confluences.”

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