Bob Lederer RFL Communications, Inc.

2020 CPG Stats Document Consumers’ Covid Fears / RBDR

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March 11, 2021

Today on RBDR: The data is in about consumers’ focus on CPG products in 2020 after Covid first hit. At first blush, it documents how much consumers feared out-of-stocks and being unable to purchase essential food and other products.

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Bob Lederer RFL Communications, Inc.

Covid-Forced Shopping Shift A Serious Threat To CPG Revenues / RBDR

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July 13, 2020

Today on RBDR: Shopper Intelligence CEO Roger Jackson notes the formidable time and money that supermarkets have invested in optimizing the consumer shopping experience. Then, the coronavirus dictated a shift to online shopping which has potentially slashed CPG revenues between 5% and 10%.

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Bob Lederer RBDR

New Tools to Make Online Marketing Work | RBDR

September 26, 2017. Today on RBDR:

Digital advertising is not working for many marketers, but TCC Global CMO Julie Lyle suggests tools that use artificial intelligence and advanced mathematical solutions to identify qualified prospects two to three steps before they find one of your competitors.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

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Bob Lederer RBDR

2015 salaries for MRx pros. New IoT definition. Former MRweb reporter passes. (RBDR 01.20.2016)

Today on RBDR:

1) Burtch Works Executive Recruiting releases its 2015 salary report for market researchers, including a review of trends in the client- and supplier-side research marketplace. Find the study and read it for yourself here.

2) YouEye Marketing Director Elina Lipkin provides a different definition for the Internet of Things (IoT).

3) MRWeb announces the passing of of a familiar research industry reporter, Michael Kenyon, its U.S. Director of Operations from 2003 – 2008.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit RFLOnline.com and click on the picture of the Toolbox on our home page.

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Bob Lederer RBDR

CPG performance. Leo Shapiro passes. Google on apps and A.I. (RBDR 11.12.2015)

Today on RBDR:

1) New Information Resources, Inc. study reports CPG merchandising is not performing up to snuff. (Study can be downloaded here)

2) A handful of TV and cable networks are cutting back on their number of commercial spots, which has multiple implications on media research.

3) Leo Shapiro died at 94 after decades of research contributions to P&G, Staples, Kimberly-Clark and Coca-Cola in particular.

4) Google news includes recruitment in the coming week for a hush-hush research project involving application developers (you can volunteer here), and Google is open sourcing its artificial intelligence (aka, machine learning) to gain the counsel and expertise of outsiders.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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