MR not helping entrepreneurs. SurveyMonkey in Australia. (RBDR 3.26.2015)

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Today on RBDR: 1) At the annual MRS Conference in London last week, Tom Woodnutt argued that research is not suiting the needs of entrepreneurs–a great irony since entrepreneurs have been so much a part of vendor research growth and innovation during this century. 2) SurveyMonkey is breaking through another of its perceived glass ceilings in its research marketing pitches in Australia to agencies. 3) A Carnegie Mellon University study shows how a dozen very popular Android apps are collecting and distributing users’ locations.

Jay Wilson, 77, is dead. Why SSI bought MROps. Advice for CMO: MR (RBDR 3.25.2015)

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Today on RBDR: 1) Jay Wilson, a powerful research executive and influence for decades in the research industry, died Sunday at 77. 2) Survey Sample President & CEO Chris Fanning explains why he bought MROps last week–and it isn’t for the reasons we thought. 3) Forrester Research VP Sheryl Pattek shares the general advice she gives her CMO clients: get and use outside research.

New MR acquisition trend? Rocket Fuel IDs ad super chargers. Wearable data privacy.(RBDR 3.24.2015)

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Today on RBDR: 1) RBDR Producer Bob Lederer believes there is a new research acquisition trend, highlighted in the last week by FocusVision and Survey Sampling. 2) Rocket Fuel research has uncovered the percentage impact in conversation rate from including six different elements in a ad. (Link to article: http://www.bizreport.com/2015/03/research-reveals-how-much-of-an-ads-performance-down-to-cont.html) 3) Data privacy is now an issue with wearables devices, according to Sensum President Gawain Morrison.

Extreme company/brand interactions with consumers need to change (RBDR 2.19.2015)

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Today on RBDR: TMW CEO Craig Pearce presents the nonconventional argument that brands and corporate marketers need to readjust the base that supports their customer relationships. It has to be friendlier and more appealing than what has become the norm: gathering data about customers and earnestly following them digitally, all the time and wherever they go.

Storytelling not natural for Analysts. Open-End Responses: Fact vs Fiction (RBDR 2.18.2015)

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Today on RBDR: 1) Deloitte Analytics’ Tom Davenport takes on the issue of analysts needing to add storytelling to their repertoire – and their personal obstacles in accomplishing that. 2) Over 50% of marketers in a Leapfrog Marketing Institute study intend to move from channel- and marketing-focus to a true consumer focus. 3) Separating fact from fiction in the “open-end answer” research arena.