New MR acquisition trend? Rocket Fuel IDs ad super chargers. Wearable data privacy.(RBDR 3.24.2015)

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Today on RBDR: 1) RBDR Producer Bob Lederer believes there is a new research acquisition trend, highlighted in the last week by FocusVision and Survey Sampling. 2) Rocket Fuel research has uncovered the percentage impact in conversation rate from including six different elements in a ad. (Link to article: http://www.bizreport.com/2015/03/research-reveals-how-much-of-an-ads-performance-down-to-cont.html) 3) Data privacy is now an issue with wearables devices, according to Sensum President Gawain Morrison.

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