Facebook surreptitiously breaching EU tracking rules (RBDR 4.2.2015)

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Today on RBDR: 1) The UK’s Daily Express tabloid reports that Facebook has not only been breaching the EU’s new rules to not track individuals who opt out, it may have been surreptitiously tracking them as well as all European web surfers. 2) An OpenMarket study shows variable mobile penetration throughout the established world.

Lego’s anthropology-like MR. Leading-edge consumers on connected cars.(RBDR 4.1.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, you can visit:

http://ww2.focusvision.com

Today on RBDR: 1) ReD Associates’ Mikkel Rasmussen explains how Lego’s market research differs from other toy manufacturers–and improves its understanding.  2) Leading-Edge Consumers voice their preferences among connected car choices.

New MR acquisition trend? Rocket Fuel IDs ad super chargers. Wearable data privacy.(RBDR 3.24.2015)

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Today on RBDR: 1) RBDR Producer Bob Lederer believes there is a new research acquisition trend, highlighted in the last week by FocusVision and Survey Sampling. 2) Rocket Fuel research has uncovered the percentage impact in conversation rate from including six different elements in a ad. (Link to article: http://www.bizreport.com/2015/03/research-reveals-how-much-of-an-ads-performance-down-to-cont.html) 3) Data privacy is now an issue with wearables devices, according to Sensum President Gawain Morrison.

RBDR Client Awards for DIY, Word of Mouth & Foresight Growth MR (RBDR 12.17.2014)

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Today on RBDR: Research Business DAILY Report “Client of the Year Awards” are revealed for the Do-It-Yourself, Foresight Growth and Word of Mouth categories.

Using MR to sway PepsiCo Board of Directors; GM data swirling (RBDR–3/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

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Today: 1) Trian Fund Management is flexing its $1.3 billion worth of PepsiCo shareholder muscles using market research data to try and convince the PepsiCo board to make corporate and brand changes. 2) General Motors’ ignition switch scandal opens a look at available market data that can assess consumers interest in GM products. 3) Glenn Weissman, who served the MR industry for over 30 years, died last week.