Using MR to sway PepsiCo Board of Directors; GM data swirling (RBDR–3/17/2014)

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Today: 1) Trian Fund Management is flexing its $1.3 billion worth of PepsiCo shareholder muscles using market research data to try and convince the PepsiCo board to make corporate and brand changes. 2) General Motors’ ignition switch scandal opens a look at available market data that can assess consumers interest in GM products. 3) Glenn Weissman, who served the MR industry for over 30 years, died last week.

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