Bob Lederer RBDR

Can Pokémon Go be used in research? Zoe Dowling thinks so. (RBDR 08.25.2016)

Today on RBDR:

Pokémon Go is more than just the international gaming craze of 2016, it is a concept that businesses can use to drive traffic. FocusVision’s Zoe Dowling offered RBDR some implementable ideas for research using the craze.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

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Bob Lederer RBDR

Academy of Influencer Marketing. FocusVision CEO: MR needs new tools/techniques. (RBDR 04.06.2016)

Today on RBDR:

1) The Academy of Influencer Marketing is being created by Traackr to help marketers understand Influencers, with ideas on how to communicate with them and get them on your side.

2) New FocusVision CEO Jamin Brazil explains the needs and demands of market research agencies and client market research departments for the hottest research tools and techniques.

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Marketing Mix Modeling.” Read it at this link.

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Bob Lederer RBDR

FocusVision sold. Microsoft Pulse launches. 3 RFL Client of Year Awards. (RBDR 12.16.2015)

Today on RBDR:

1) FocusVision is acquired by a Swedish private equity group, EQT.

2) Microsoft Pulse launches as a new FREE multi-purpose research tool. Its head, Dritan Nesho explains its new research empowerment.

3) RFL “Client of the Year Awards” are announced for Research innovation, Online Communities and Online Panels.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit their Case Studies website to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR goes live. Click here.

Bob Lederer RBDR

Communispace becomes “C Space.” And “Big Analysis” ready to power Big Data. (RBDR 6.18.2015)

Today on RBDR: 1) Communispace has renamed the company C Space to reflect its broadened set of capabilities. 2) Has Big Data already become passé, before we have mastered it? Michael Fertik says, “Yes,” and that it’s time to welcome “Big Analysis.”
RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

FocusVision’s Resources Library contains webinars, white papers, best practices and case studies dealing with many of the critical issues facing the market research industry, including mobile research and cross-platform surveying.

The link: https://www.focusvision.com/learn/resource-library/

Bob Lederer RBDR

Poltrack wins Ephron Award. FB algorithm can mislead. Best mobile target group. (RBDR 6.17.2015)

Today on RBDR: 1) ARF’s second annual Erwin Ephron Demystification Award is presented to CBS Chief Research Officer David Poltrack. 2) SeekingAlpha presents Dallas Salazar’s analysis of Facebook’s algorithm that tracks how long any Facebook News Feed is viewed, then makes perhaps mistaken assumptions about similar subject matter being of special interest to that Facebook member. 3) WiseMarketer highlights an OtherLevels study about the mosts opportunistic target for mobile marketers.

‘RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

FocusVision’s Resources Library contains webinars, white papers, best practices and case studies dealing with many of the critical issues facing the market research industry, including mobile research and cross-platform surveying.

The link: https://www.focusvision.com/learn/resource-library/