Bill Harvey Likes Local TV Nielsen “Impressions” / RBDR

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January 27, 2020

Today on RBDR: Media research guru Bill Harvey discusses an RBDR report from a few weeks ago which noted that Nielsen Media is readying to make available “Impressions,” replacing ratings points for local television media buys.

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Good Advertising News for Streamed TV Viewing / RBDR

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January 21, 2020

Today on RBDR: Bill Harvey discusses a Fox study due for release the last week of January, which discusses Return on Ad Spending for News & Sports programs, plus ad spending value from TV program viewing on streamed, non-traditional devices.

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Nielsen’s quest for Twitter link continues. Out of Stocks doomed Target. (RBDR 1.20 .2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) Nielsen continues it quest to show the link between TV and Twitter. 2) Target’s decision to leave the Canadian market is based on its expectations of endless losses, but one of its most basic problems has been an inability to stem Out-of-Stock situations that have turned off consumers and driven them to other retail stores. 3) Millward Brown projects its high expectations, in 3 steps, for programmatic advertising.