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Today on RBDR: 1) Kantar Media TGI’s study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for Marketing Research focused on Fortune 500 use of social media shows huge buy-in of new social media platforms. 3) IBM’s Watson is being unleashed in the scientific world to show possibilities between chemical compounds and help scientists sift through tends of thousands of daily releases of papers.