Instagram Research Reshaping Fashion, Beauty Marketing | RBDR

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April 2, 2019

Today on RBDR: Among elements that unalterably changed the research world, first came online surveys, followed by social media (probed by researchers to cull for otherwise undetectable insights). Now, does Instagram have the power to reveal how fashion and beauty marketers should reshape how they interact with their consumers? Some say, “Yes.”

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Influencer Marketing Effectiveness Is Waning / RBDR

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December 6, 2018.

Today on RBDR: Influencer marketing, a marketing element for nearly three-quarters of companies with formal marketing plans, is showing signs of being less effective from overuse.

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Two More Examples of SM Sharing of Consumer Data | RBDR

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May 10, 2018. Today on RBDR:

Two other examples of social media giants sharing members’ personal data point to the need for greater consumer inclusion in how their personal information is used.

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Why Not Balance Between SM Sites & Consumers? | RBDR

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May 9, 2018. Today on RBDR:

Bob Lederer comments on the desirability of Tijmen Schep’s proposed algorithm “discombobulator” (as detailed in May 4th’s RBDR) that would turn social media posts into gibberish so that social media participants can regain some control over their data.

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Bill Harvey Contorting SM Posts Not a Good Idea | RBDR

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May 7, 2018. Today on RBDR:

Bill Harvey comments on RBDR’s report concerning The Cloaking Company’s Tijmen Schep and his concept of software that would turn social media posts into indecipherable gibberish when collected by an algorithm.

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