Bob Lederer RFL Communications, Inc.

Meta Revealing FB & Instagram’s Political Ad Walled Garden / RBDR

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June 3, 2022

Today on RBDR: Meta EVP Jeff King announces that the social media giant
will begin explaining how its advertising messaging for social issues, elections and politics on Facebook and Instagram targets people.

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Bob Lederer RFL Communications, Inc.

“Plateaued” U.S. Social Media Market Is Bustling / RBDR

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April 15, 2022

Today on RBDR: The Infinite Dial 2022 report says growth in U.S. social media usage has plateaued at an estimated 82% of the population, but market activity isn’t stagnant. The best example is Tik Tok’s phenomenal vault into the top three SM sites over the last three years.

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Bob Lederer RFL Communications, Inc.

“Augmented Reality” Metrics: Immersion & Engagement / RBDR

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January 24, 2022

Today on RBDR: Augmented Reality is not brand new (it first appeared in the 1950s), however, its 2022 metrics – immersion and engagement – have gained research’s attention, leading to increasing interest, concentration and implementation.

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Bob Lederer RFL Communications, Inc.

Three Market Research Uses Emerge For Instagram / RBDR

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October 17, 2019

Today on RBDR: With over one billion users, Instagram is slowly but surely gaining a reputation as a worthwhile market research tool. Hugh Beaulac in a CXL Institute blog highlighted three standout research opportunities which are producing valued results.

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Bob Lederer RFL Communications, Inc.

Instagram’s Three Uses For Market Research / RBDR

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July 30, 2019

Today on RBDR: With over one billion users, Instagram is, step-by-step, building a reputation as a worthwhile market research tool. Hugh Beaulac in a CXL Institute blog highlighted three standout research opportunities which are producing valued results.

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