Hello MR World: What’s Ahead in 2018 | RBDR

January 2, 2018. Today on RBDR:

RBDR host Bob Lederer presents some heady thoughts about what we can or should expect in market research in 2018.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Twitter adds video uploading. Instagram makes the case for daily use. (RBDR 06.23.2016)

Today on RBDR:

1) Twitter announces that its users may now load a tweet with a video, limited to 140-seconds in length. This could bring substantial added value to tweets used by researchers.

2) Instagram makes the case for its daily use of its now 500 million total users. Each day, 300 million users go to Instagram to put it to use.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their blog.

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MRx salaries. Insertable video q’s. Nielsen Twitter ratings add Facebook. (RBDR 01.21.2016)

Today on RBDR:

1) RBDR reviews the client and vendor salary results from Burtch Works’ Marketing Research Professionals study.

2) Voxpopme revolutionizes the field of open-ended questions with an app that allows insertion of this capability into standard surveys.

3) Nielsen is building upon its Twitter TV Ratings, which will shortly include Facebook and Instagram social media data.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report, which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website and click on the picture of the Toolbox on our home page.

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Mondelez novel mktg initiatives. Google Trends real-time. WPP laments measures. (RBDR 6.29.2015)

Today on RBDR: 1) Mondelez partakes in two dramatic new marketing initiatives. 2) Google Trends becomes a “real-time” data provider, with more granularity. 3) WPP Chairman Sir Martin Sorrell shares his media buyers’ concerns with the current state of media measurement capabilities, both online and offline.

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

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Instagram for MR. “Real” New Coke MR mistake. Nielsen Neuro after ad agencies. (RBDR 4.6.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today on RBDR: 1) Instagram touted as a market research tool by an Australian business user. 2) Revisiting the market research mistake made in the New Coke rollout. 3) Nielsen Neuro rolls into Australia, taking aim at advertising agencies and their creative development.