General Mills Ryan Backer on Mobile MR improvement (RBDR–6/4/2014)
Wednesday June 4 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.
General Mills’ Consumer Insights Manager, Emerging Technologies, Ryan Backer discussed the improvements needed to be made by purveyors of mobile research.
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.
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