General Mills Ryan Backer on Mobile MR improvement (RBDR–6/4/2014)

Wednesday June 4 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

General Mills’ Consumer Insights Manager, Emerging Technologies, Ryan Backer discussed the improvements needed to be made by purveyors of mobile research.

Here’s the link to the “Cloud”: https://cloud.real.com/s/vnQ9cR

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