Mu Sigma’s decision scientists; Vision One claims 30% TV ad wastage (RBDR–6/3/2014)

Tuesday June 3 on RBDR, sponsored by Toluna (, bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Mu Sigma’s core business leads decision sciences and analytic solutions, but its added focus in development of decision scientists.

2) London’s Vision One advertising researcher claims to have reduced advertising waste on TV to 30%, eve down to 10% at times.

3) The Cleveland Indians applied Tobii Glass on fans to discover the location of the most viewed advertisements in Progressive Field, the impact of the scoreboard and appropriate pricing.

Here is today’s “Cloud” link:

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