Survey software study details. The truth about Decision Scientists. (RBDR 01.18.2016)

Today on RBDR: 1) PC Magazine commissioned a study of 10 survey software choiced. See what the author, Esther Schindler, concluded. Find the link to this original story here.

2) The truth about Decision Scientists, their effectiveness inside corporations and what businesses must do to optimize the use of their skills. Read this original story here.

Programming Note: RFL’s Associate Editor, Chris Clow, is sitting in for Bob Lederer today. Bob will be back tomorrow.

RBDR is sponsored by RFL Communications, the research industry’s premier news and insight source through four major newsletters, the world’s “Top 50 Research Organizations,” and 2016’s Market Research Toolbox Report.

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Mu Sigma’s decision scientists; Vision One claims 30% TV ad wastage (RBDR–6/3/2014)

Tuesday June 3 on RBDR, sponsored by Toluna (, bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Mu Sigma’s core business leads decision sciences and analytic solutions, but its added focus in development of decision scientists.

2) London’s Vision One advertising researcher claims to have reduced advertising waste on TV to 30%, eve down to 10% at times.

3) The Cleveland Indians applied Tobii Glass on fans to discover the location of the most viewed advertisements in Progressive Field, the impact of the scoreboard and appropriate pricing.

Here is today’s “Cloud” link: