Consumer Insights Have Prepped CPG For 2021 / RBDR

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January 26, 2021

Today on RBDR: I asked many research providers throughout 2020 about which Coronavirus-driven consumer trends would stick long-term. The first evidence of what is sticking and the contribution research has made inside major CPG companies to understand changing consumer behavior due to Covid-19 is now clear.

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Exclusive: General Mills VP-Global Consumer Insights Jeanine Bassett (RBDR 8.13.15)

Today on RBDR: RBDR presents an exclusive interview with General Mills VP Global Consumer Insight, Jeanine Bassett, about how the downsized research function has been restructured to meet the strong demand from internal clients and senior management for its insights, guidance and inspiration.

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MR layoffs at Gen Mills, Kraft Heinz & Hershey (RBDR 7.23.2015)

Today on RBDR: With CPG companies experiencing continuing financial challenges, layoffs have begun, including significant numbers in the research function at several major corporations.

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Positive implications of Instantly Product Watch launch (RBDR 2.12.2015)

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Today on RBDR: An important look at what “Instantly Product Watch” represents for the research industry’s future. In addition to ably assisting CPGs, it could become a critical new revenue and profit lifeline for sample providers.

Gen Mills’ Ryan Backer talks mobile MR (RBDR 10.20.2014)

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Today on RBDR: 1) General Mills Consumer Insights Manager Ryan Backer speaks with RBDR about mobile research inside the business. 2) Important appointments made by Viacom Media Networks and JWTIntelligence.