ANA commits to measurement answers; Making social media/MR work (RBDR–5/7/2014)

Wednesday May7 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A first-of-its-kind study of mid-sized marketers shows they are drowning in “sea of vendors, technologies and complexity,” with no solutions in sight. 2) Association of National Advertisers CEO Bob Liodice must get a governing authority for media measurement to deal with long-standing shortcomings–and he’s determined to put one in place. 3) Questback’s Darren Bosik speaks to RBDR about a specific problem that social media has in being successfully integrated with traditional research.

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