Procter and Gamble CBO Calls For New Media Supply Chain / RBDR

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April 16, 2019

Today on RBDR: At ANA’s Annual Media Conference in Orlando last week, Procter and Gamble Chief Brand Officer Marc Pritchard called for creation of an entirely new media supply chain to address significant transparency, brand safety and privacy challenges. Procter will spend its ad money with companies which align with the marketing powerhouse’s effort. (Link to Pritchard’s speech: https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3A7dd52841-3d3d-4ef0-a9cb-d3a6b2d6652d)

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Better Data Options for Freer Spending Marketers | RBDR

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March 14, 2019

Today on RBDR: As 78% of marketers tell the Interactive Advertising Bureau and Winterberry Group of their intention to spend more on data in 2019, major marketers have more and better data options to choose from, notably expanded market-by-market radio listenership and automated coding delivering greater speed, higher accuracy and more in-depth TV research.

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Clients Assess Statistical Benefits of Research Agencies / RBDR

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February 25, 2019

Today on RBDR:The UK research agency Scopen surveyed top marketers for their attitudes, relationships and statistical assessments of their research agencies. Surprises: increased appreciation for an agency’s ability to create business and digital transformation and less interest in the amount of collected data.

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ANA commits to measurement answers; Making social media/MR work (RBDR–5/7/2014)

Wednesday May7 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A first-of-its-kind study of mid-sized marketers shows they are drowning in “sea of vendors, technologies and complexity,” with no solutions in sight. 2) Association of National Advertisers CEO Bob Liodice must get a governing authority for media measurement to deal with long-standing shortcomings–and he’s determined to put one in place. 3) Questback’s Darren Bosik speaks to RBDR about a specific problem that social media has in being successfully integrated with traditional research.