Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) An August 2012 study says marketers make only 11% of their decisions using data, which is largely corroborated by 2014 research. There is bad and good in this shocking reality. 2) Kantar CEO Eric Salama discusses a handful of client-oriented research issues in the first of a two-party interview with RBDR’s Bob Lederer

We want to hear from you

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.