ONLY 11% of marketing decisions use data; Kantar’s Eric Salama joins RBDR (RBDR–4/7/2014)

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Today: 1) An August 2012 study says marketers make only 11% of their decisions using data, which is largely corroborated by 2014 research. There is bad and good in this shocking reality. 2) Kantar CEO Eric Salama discusses a handful of client-oriented research issues in the first of a two-party interview with RBDR’s Bob Lederer

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