This week on Pharma Research VIDEO Report:

1) Hats off to vitaTrackr, which has decided to take the lead by inviting key elements of the health care industry to join it in a collaboration to create the foundation for data-enabled health care. 2) IBM Watson is being assigned its most challenging task to date: helping to find medical cures for glioblastoma patients. 3) Pharma MR stalwart and proponent Charlotte Sibley speaks with Bob Lederer about how and why many pharmacos are missing the boat with Big Data. 4) The Ogilvy Awards handed out at the ARF ReThink Conference awarded 6 different health care-related organizations in a New York ceremony on March 25.

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