Bob Lederer RFL Communications, Inc.

FTC: give consumers health info control; Health & Fitness wearables (PRVR–6/2 –6/6/2014)

This week on Pharma Research VIDEO Report: 1) According to The Economic Times, due to new FDA rules India’s $15 billion-a-year global pharmaceutical exporting businesses are shifting their focus on generic drugs being shipped to the U.S. 2) The Federal Trade Commission recommended to Congress the passage of legislation to give consumers added control over their personal health information. 3) Cityzen Sciences Managing Director International Gilbert Reveillon discusses his company’s health & fitness wearable tech shirt.

Link to this video in the Cloud: https://cloud.real.com/s/Lqn5PR

Bob Lederer RFL Communications, Inc.

Medical Identity Theft emerges; “We Feel” maps moods via Twitter (PRVR– 5/27/2014 — 5/30//2014)

This week on Pharma Research VIDEO Report: 1) ID Experts & its MIDAS system are making their mark on the emerging medical identity theft prevention industry 2) The new “We Feel” Twitter tool plans to map moods around the globe that will lead to improved allocation of mental health services 3) Buck Consultants’ survey shows an expected drop in health care costs next year, between 1/10 of 1% and 1/2 of 1%. 4) Research2Guidance estimates the health & fitness app market to grow from $2.4 billion so far to $26 billion by the end of 2017.

Bob Lederer RFL Communications, Inc.

Change needed in pharmaco-payer relationship; Cancer spending slowing (PRVR–5/19 – 5/23/14)

This week on Pharma Research VIDEO Report:  1) Ernst & Young’s annual global pharmaceutical industry report is chock-full of insights about the critical business relationship between pharmaceutical companies and payers that needs substantial repair.    2)  An IMS Institute for Healthcare Informatics shows that the impressive $91 billion invested worldwide — annually — in oncology medicines has been significantly slowing. 3) A Mobiquity survey, conduct by Research Now, reveals 55% of health & fitness app users plan to buy wearable devices to track and improve their health because  they believe they are physically benefitting.

Bob Lederer RFL Communications, Inc.

Biotech’s 1st Chief Patient Officer; ACA boosts Medicaid Rx spend (PRVR–4/7 to 4/11/2014)

This week on Pharma Research VIDEO Report: 1) Pharmaceutical companies have cut back on what they pay physicians to speak on their behalf, but the real attention getter will be the searchable database patients will be able to access with 2013 data on pharmacy spending of $10 or more with each U.S. doctor. 2) Sanofi breaks new industry ground by appointing the first Chief Patient Officer. 3) Charlotte Sibley returns to recommend three steps that pharmaceutical companies can take with their research departments to implement Big Data opportunities. 4) With the ACA’s 2014 enrollment period in the past, the first reports of its impact on the pharmaceutical industry are being released.

Bob Lederer RFL Communications, Inc.

vitaTrackr: Let’s create data-enabled healthcare; IBM Watson battles cancer (PRVR–3/31/14)

This week on Pharma Research VIDEO Report:

1) Hats off to vitaTrackr, which has decided to take the lead by inviting key elements of the health care industry to join it in a collaboration to create the foundation for data-enabled health care. 2) IBM Watson is being assigned its most challenging task to date: helping to find medical cures for glioblastoma patients. 3) Pharma MR stalwart and proponent Charlotte Sibley speaks with Bob Lederer about how and why many pharmacos are missing the boat with Big Data. 4) The Ogilvy Awards handed out at the ARF ReThink Conference awarded 6 different health care-related organizations in a New York ceremony on March 25.