This week on Pharma Research VIDEO Report: 1) Ernst & Young’s annual global pharmaceutical industry report is chock-full of insights about the critical business relationship between pharmaceutical companies and payers that needs substantial repair. 2) An IMS Institute for Healthcare Informatics shows that the impressive $91 billion invested worldwide — annually — in oncology medicines has been significantly slowing. 3) A Mobiquity survey, conduct by Research Now, reveals 55% of health & fitness app users plan to buy wearable devices to track and improve their health because they believe they are physically benefitting.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. View all posts by Bob Lederer