Bob Lederer RFL Communications, Inc.

J. Walker Smith: Things MR Can Stop Worrying About / RBDR

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December 6, 2022

Today on RBDR: Kantar Consulting’s Knowledge Lead, J. Walker Smith, has been witness to many changes in the market research industry since he entered it in 1983, but he recently composed his thoughts about a lot that was an remains vital for MR. We asked Walker to recite his LinkedIn post for RBDR.

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Bob Lederer RFL Communications, Inc.

Does The MRD Deliver Value? Yes? No? It Depends! / RBDR

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March 14, 2022

Today on RBDR: Swiss research consultant Denyse Drummond-Dunn asks and answers her deliberately controversial question about the benefits of market research departments in the current business environment–and how to deal with underperformance.

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Bob Lederer RFL Communications, Inc.

CPGs Expect Consumers To Keep Paying Higher Prices / RBDR

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Today on RBDR: CPG businesses preparing their marketing for the post-Covid period have a new, unanticipated concern: if they can maintain their inflation-driven consumer pricing. Giant CPGs are upbeat, believing public price complaints haven’t deterred them buying their favorite brands so far and that trend won’t be altered.

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Bob Lederer RFL Communications, Inc.

The Kantar & Colgate-Palmolive Vision for MRDs / RBDR

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November 15, 2021

Today on RBDR: A Kantar webinar, in collaboration with Colgate-Palmolive, presented “Insights 2030,” that emphasized that Clients Insights functions must reconstruct their everyday functions around imagination. Download this report (well worth your time!) at: https://www.kantar.com/campaigns/insights2030/download-report

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Bob Lederer RFL Communications, Inc.

Facebook Claims Brand Loyalty Is Wearing Thin / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 22, 2021

Today on RBDR: Facebook and Kantar are publicizing results of their study that proclaims that consumer brand loyalty is wearing away at levels that will surprise their companies.

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