Does The MRD Deliver Value? Yes? No? It Depends! / RBDR

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March 14, 2022

Today on RBDR: Swiss research consultant Denyse Drummond-Dunn asks and answers her deliberately controversial question about the benefits of market research departments in the current business environment–and how to deal with underperformance.

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CPGs Expect Consumers To Keep Paying Higher Prices / RBDR

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Today on RBDR: CPG businesses preparing their marketing for the post-Covid period have a new, unanticipated concern: if they can maintain their inflation-driven consumer pricing. Giant CPGs are upbeat, believing public price complaints haven’t deterred them buying their favorite brands so far and that trend won’t be altered.

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The Kantar & Colgate-Palmolive Vision for MRDs / RBDR

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November 15, 2021

Today on RBDR: A Kantar webinar, in collaboration with Colgate-Palmolive, presented “Insights 2030,” that emphasized that Clients Insights functions must reconstruct their everyday functions around imagination. Download this report (well worth your time!) at: https://www.kantar.com/campaigns/insights2030/download-report

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Facebook Claims Brand Loyalty Is Wearing Thin / RBDR

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June 22, 2021

Today on RBDR: Facebook and Kantar are publicizing results of their study that proclaims that consumer brand loyalty is wearing away at levels that will surprise their companies.

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Coming Consumer Trends After Covid / RBDR

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May 4, 2021

Today on RBDR: Marketers always look ahead and chart plans for the future based on a laser focus on emerging consumer trends. RBDR summarizes some of the post-pandemic consumer trends projected by presenters at the TMRE Future Trends Summit.

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