Facebook Claims Brand Loyalty Is Wearing Thin / RBDR

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June 22, 2021

Today on RBDR: Facebook and Kantar are publicizing results of their study that proclaims that consumer brand loyalty is wearing away at levels that will surprise their companies.

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Coming Consumer Trends After Covid / RBDR

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May 4, 2021

Today on RBDR: Marketers always look ahead and chart plans for the future based on a laser focus on emerging consumer trends. RBDR summarizes some of the post-pandemic consumer trends projected by presenters at the TMRE Future Trends Summit.

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Kantar’s Future Could Be Up In The Air Again in 2023 / RBDR

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October 21, 2019

Today on RBDR: You and the rest of the research world may have thought Bain Capital’s acquisition of 60% of Kantar was the end of the drama around the sale of one of the world’s biggest and most important research organizations. However, for a minimum of three years, executives at Kantar will go about their jobs not knowing who its owners may be in 2023.

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What Does Its Acquisition by Bain Capital Mean For Kantar / RBDR

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July 18, 2019

Today on RBDR: What’s next for Kantar–its role and competitiveness in the market research industry–following acquisition of 60% of the business by Bain Capital from WPP?

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MRS – Kantar “Intelligence Capital” Study | RBDR

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March 26, 2019

Today on RBDR: The MRS/Kantar study, “The Responsive Business: Creating Growth and Value Through Intelligence Capital,” has international repercussions. It explains in exquisite detail “Intelligence Capital” with a handful of helpful corporate case histories of businesses which have successfully pursued this course. (Link to report: https://www.mrs.org.uk/campaign/video/the-responsive-business?MKTG=IC2019)

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