Kantar Media High-Impact Research Predictions

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December 10, 2018.

Today on RBDR: Kantar Media’s vast global network of media research executive experts present their predictions for 2019.

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WPP Decides Kantar’s Future (Bye Bye) | RBDR

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October 29, 2018. Today on RBDR:

Bob Lederer lays out details and comments about WPP’s long-awaited decision about what to do with its gem subsidiary, Kantar Research. WPP announced it will sell a majority stake.

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MR Clients Taking Action Against New Realities | RBDR

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July 16, 2018. Today on RBDR:

On a visit to Australia, Kantar Chairman Eric Salama made news when he noted that the research business has made giant strides, going beyond providing client insights AND actually devoting significant time and attention on using insights to motivate action.

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Hints About WPP Plans for Kantar? | RBDR

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June 26, 2018. Today on RBDR:

A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.

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Selling Kantar? Update from its President | RBDR

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June 19, 2018. Today on RBDR:

Kantar President Wayne Levings provides an update on the current and possible future role of Kantar, inside and independent of WPP.

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