Today: We pay tribute to the late Jack Honomichl, who died at age 85 on Sunday. He promoted the interests of the market research industry and profession superbly for over 50 years, reminding businesses of its viability and bringing news about the industry through Advertising Age and in the market research industry’s successful publication, Inside Research.

Sponsored by Nuance from Decision Analyst (, its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.

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