Bob Lederer’s RBDR Commentary: Multiple Dilemmas for Client MRers, Part 1 (RBDR–12/10/2013)
Today: RBDR commentary on one of the most aggravating issues facing market research department and their vendors: understanding all the proper uses, potential uses and improper uses of all the tools and techniques now in every client research department’s tool box.
Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.
Find out Nuance’s important elements and capabilities at:
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.
View all posts by Bob Lederer
