For Johnson and Johnson, Millward Brown’s brand equity comparison leads way to emotional MR; Social media expert Perry Marshall explains why Facebook revenues will triple (RBDR–11/14/2013)

Today: 1) The J&J Consumer Products alteration of its marketing research through Millward Brown’s brand equity comparative tool is a crucial building block to achieving emotional brand/consumer connections.

2) Social media research guru Perry Marshall explains why Facebook will triple its revenues by the summer of 2015 and why Facebook advertising works better for B2C than B2B. Bonus information: Marshall’s http://isfbforme.com website will test Facebook advertising as a value for you and your business.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards. View all posts by Bob Lederer

For Johnson and Johnson, Millward Brown’s brand equity comparison leads way to emotional MR; Social media expert Perry Marshall explains why Facebook revenues will triple (RBDR–11/14/2013)

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