Bob Lederer RFL Communications, Inc.

For Johnson and Johnson, Millward Brown’s brand equity comparison leads way to emotional MR; Social media expert Perry Marshall explains why Facebook revenues will triple (RBDR–11/14/2013)

Today: 1) The J&J Consumer Products alteration of its marketing research through Millward Brown’s brand equity comparative tool is a crucial building block to achieving emotional brand/consumer connections.

2) Social media research guru Perry Marshall explains why Facebook will triple its revenues by the summer of 2015 and why Facebook advertising works better for B2C than B2B. Bonus information: Marshall’s http://isfbforme.com website will test Facebook advertising as a value for you and your business.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

J&J changes its consumer MR; Tom Anderson peers 2 years into future of text analytics; Multi-tasker skeptic Clifford Nass dies at age 55 (RBDR–11/12/2013)

Today: 1) WARC reported J&J VP Global Strategic Insights Brenda Armstead explained a new MR approach that relies on a Millward Brown cross-company brand equity system for its consumer brands. 2) Anderson Analytics President Tom Anderson looked ahead 2 years into the future at text analytics and sees more domain expertise and industry-specific text analytics tools coming–and a drop off in Twitter- and Enterprise-minitoring. 3) Stanford University sociologist Clifford Nass, who spearheaded skepticism about the validity of information gathered from multi-taskers, died at 55.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.