November 6, 2017. Today on RBDR:

Marketing Research versus Marketing.The distinction is undetected by government agencies and, even worse, consumers as a group do not understand it. At the same time, consumers don’t seem to like what they see from the most visible MR to which they are exposed, polling.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

One thought on “Marketing vs MR: Does Anyone on the Outside Know the Difference? | RBDR

  1. Bob, as someone who has been in the MR Industry for over 40 years and seen many public relations campaigns to explain Marketing Research both to the general public and consumers, I am not sanguine that this will ever happen. The reason: The problem, “Dear Brutus” is that MR firms are their own worst enemies. So much survey research is just “junk”; badly worded surveys, inaccurate samples, producing biased super-fast crap that many clients demand, the confusion with Political polls that are usually done badly or for fund-raising purposes (“Frugging”), and polls that are done for selling products (“Sugging”), etc. The litany of research sins is vast and deep, and not only don’t improve, but have been made worse with online, cell-phone, and panel surveys. Also, the surveys produced by many media companies are designed to get headlines, rather than find truth, and often push a particular political or cultural point-of-view. In short, the MR industry and business as we have known it is almost dead: The patient barely has a pulse! Unfortunately, even the well-meaning trade associations like AAPOR, and CASRO proved worthless – due to a lack of money and will power – to enforce their self-advocated standards.

We want to hear from you

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s